"Looking for the Most Beautiful Tour Guide" activity is not only a commendation for excellent tour guides, but also a spur to other tour guides; it is not only an image display of the tour guide team, but also allows the society to have a more detailed and in-depth understanding of the unknown efforts of tour guides. And pay.

It is reported that the "Looking for the Most Beautiful Tour Guide" activity jointly sponsored by the National XX Bureau and XX is currently in full swing everywhere. Inadvertently, people find that the most beautiful tour guides who have been paying silently, putting others before themselves, and highly praised are actually by their side, and they seem to have a common feature-dark skin, which is the mark of the wind and sun for many years, and these "black pearls" are the important wealth of the beauty industry, which is very precious.

beauty industry needs to show the image and value of "black pearl. For a long time, due to the distorted business environment such as zero negative tour fee, a series of problems in tourism operation and operation broke out in the work process of tour guides, which to a certain extent made the tour guide group bear some of the disadvantages of the industry, so tour guides are often on the cusp of the storm.

objectively speaking, tour guides do have their own shortcomings, but at the same time there are their helplessness, grievances and pain. I hope that the society can treat and understand them correctly. In terms of tour guides, it is not always "good things do not go out, bad things spread thousands of miles", which is neither fair nor responsible for tour guides.

from a macro point of view, there are currently more than 700,000 tour guides in my country. This team is generally good and has made great contributions to the development of the tourism industry. Tourists' evaluation of tour guides also has many commendable points; on the micro level In terms of speaking, some of the tour guides I know have not had a reunion dinner with their families during the Spring Festival since they started working, bringing happiness to tourists and leaving regrets to themselves; some became competent tour guides, dereliction of duty mothers, and gave up their families to take care of everyone because they devoted all their heart to the work of leading the group. Some learned of the death of their relatives during the tour, but they endured their grief and still smiled at the tourists to give them a happy journey......

"Looking for the Most Beautiful Tour Guide" activity is not only a commendation for excellent tour guides, but also a spur to other tour guides; it is not only an image display of the tour guide team, but also allows the society to have a more detailed and in-depth understanding of the unknown tour guides. Efforts and dedication.

"looking for the most beautiful tour guide" activity is not only to find "black pearl", but also to weave "black pearl necklace". According to the activity plan, the organizing committee will organize activities such as "looking for the most beautiful tour guide", "how to make the most beautiful tour guide", "talking about the professional reputation of tour guide" and other activities for the general public and tour guide groups. it will also collect relevant deeds materials, award-winning works and photographic works into a book, publish and distribute the book "the most beautiful tour guide", and widely publicize the advanced deeds of "the most beautiful tour guide. It can be seen that this event will gather the "black pearls"-the most beautiful tour guides scattered in various provinces and cities, twist them into a rope, gather strong positive energy, and string them into an amazing "black pearl necklace", so as to rely on the collective The strength of the tour guide group shows the professional beauty, moral beauty, and behavioral beauty of the tour guide group, establishes a good image of the tour guide group, and allows the whole society to further understand, respect and trust the tour guide, enhance the tour guide's professional self-confidence and pride.

"looking for the most beautiful tour guide" let "black pearl" more appreciation. At present, various provinces and cities are carrying out the "Looking for the Most Beautiful Tour Guide" activity based on their own conditions. In order to make the most beautiful tour guides have higher gold content and continuously improve social recognition, some have cooperated with the labor unions and personnel and labor departments of various provinces and cities in the activity to award the most beautiful tour guides. "Technical Champion" and "Technical Expert" titles, creating expert tour guides; Some also recommend the most beautiful tour guides to participate in the evaluation of provincial and municipal labor models, etc. The purpose is to give the most beautiful tour guides a broad stage, let the "black pearls" shine, let the society perceive the talent of tour guides, and continuously improve the social status of tour guides.

industry authorities have pointed out that tour guides have particularity and importance in the transformation and upgrading of the tourism industry in the future, and their status will not be marginal and weakened, but will be more prominent and important. As the "ballast stone" of the industry, the role of tour guides will become more and more important. There must be a batch of "black pearls" in the tour guide team, with the selfless dedication and self-improvement spirit of "bow your head and be willing to be an ox" and "self-improvement, stop at the best", actively practice the industry core values of "tourist-oriented service and sincere", so as to make tourists more satisfied and more recognized by the public.